What a relief!
I have somewhat neglected this blog recently, but I do have a good excuse: I have been very busy working on the crowdfunding for our new product, the Baby Crate by BabyCrate!
The Kickstarter itself was a lot of work, but nothing compared to what came next: getting the BabyCrates ready and sent out to our backers in a timely manner. I had conservatively promised delivery in May, but fortunately everything went quite smoothly, and I got the last BabyCrate sent out yesterday.
Well, not quite.
I have so far not sent out the “Donate-A-Crates” kindly donated to our partner charities in Germany and in Georgia but as the German crates do not yet have a designated owner, and the Georgian shelter has not opened its doors yet they are a lot less time critical than the BabyCrates I sent out to our backers directly.
We did just narrowly avert catastrophe, however. Unfortunately, one of our suppliers for some of the components in our newborn safe sleep set went bankrupt in the new year. Fortunately however, we had received our Kickstarter order prior to this occurring and we have already been able to source an alternative supplier for the sets ordered now.
The crates themselves are gorgeous, and the packaging appears to be holding up. I have been assured that the crate we sent to Indonesia arrived safely and there were no complaints from any of our other backers that have already received their crates in places as far-fetched as Japan so it appears that everything went without any major hitches or challenges. I did forget to add the stretch award brush to one of our backers in Germany but I sent them an All-Natural Care Set the next day instead so they should be happy. Generally, I feel a lot of relief right now.
But, of course, now is not the time to sit back. The BabyCrate and the BabyCrate All-Natural Newborn Set are now available to purchase on this website, so I am keeping busy trying to get bloggers interested in our new affiliate program in order to spread the word about the BabyCrate!
So, if you are a family, interior design or lifestyle blogger: Get in touch.
We launched our Kickstarter for the BabyCrate All-Natural Newborn Safe Sleep Bed last Monday, and after 5 days we have reached the halfway point of our funding. We achieved most of our funding in the first two days so we will need to work hard and continue promoting to achieve our goal of €6500 Euros and to get this show on the road.
We started doing some quite substantial Facebook advertising in the last week and have learned a few lessons on the way, and we have got loads of valuable feedback from people around the world.
Interestingly, we have realized that parents are not only attracted to having a safe sleep space for them wherever they go but also to the stylish unique design. This insight should prove valuable in positioning the BabyCrate in the future.
We have been contacted by a lot of marketing agencies seeking to help us promote our product. However, you almost always get lots of results if you google the name of the marketer followed by “scam”. As Kickstarter has a lot of novice entrepreneurs on the platform, I guess it is safe to say that there are also rich pickings for scammers. I am sure there are good marketers out there but everyone who appears legit costs multiples of the amount we are seeking to raise, which somewhat defeats the purpose of the Kickstarter in the first place.
Generally, however, the Kickstarter is a lot of work, a lot of fun and excitement and we are getting orders from all corners of the world! Visit our Kickstarter to pre-order your BabyCrate and get a safe space for your baby wherever you go get a great, unique and stylish space for your newborn 😀